Family Research Council (FRC) is a $25 million nonprofit organization based in Washington, DC dedicated to articulating and advancing a family-centered philosophy of public life. Its mission is to serve in the kingdom of God by championing faith, family, and freedom in public policy and the culture from a biblical worldview. In addition to providing policy research and analysis for the legislative, executive, and judicial branches of the federal government, FRC seeks to inform the news media, the academic community, business leaders, and the public about family issues that affect the nation from a biblical worldview.
The Vice President of Development & Marketing is responsible to lead FRC’s fundraising plan, strategy and execution alongside FRC’s marketing efforts to help grow their national influence and partner base. This role oversees a dedicated professional fundraising team who focus on all giving levels in a multi-channel fundraising environment. This role also develops and builds an effective marketing program across channels to effectively share FRC’s vision, mission and programs. Strong administrative skills are essential in this role and attention to detail, grounded in relational strengths, while working in a collaborative work environment with other departments.
ABOUT THE ORGANIZATION
The Family Research Council (FRC) was founded in 1983 to counter voices opposing life and family by raising up capable men and women of faith, with Jerry Regier as its first president laying the groundwork for connecting pro-family experts with government institutions. In 1988, FRC merged with Focus on the Family under Gary Bauer, who built a national network of engaged citizens and activists and opened FRC’s home office in Washington, D.C.; the organization became an independent nonprofit in 1992. Kenneth Connor, appointed president in 2000, sharpened FRC’s public policy agenda, emphasizing the sanctity of life, defense of traditional marriage, elder care, religious liberty, parental choice in education, and family tax relief. In 2003, Tony Perkins became FRC’s fourth president, bringing legislative experience and a focus on cultural engagement through the pastorate, establishing a department to equip and empower pastors in support of the family and church.
Today, FRC is a $25 million organization with approximately 100 employees. In addition to its advocacy with elected officials and policymakers, FRC has built a rapidly growing communications arm. In 2022, it launched The Washington Stand (TWS), a media outlet offering news and commentary from a biblical worldview. TWS is complemented by a podcast called Outstanding, which analyzes headlines through the lens of Scripture and explores how Christians should respond.
FRC’s flagship broadcast, Washington Watch with Tony Perkins, is a one-hour television, radio and podcast program. It airs live each weekday on DirecTV, Dish Network and more than 16 streaming apps, reaching over 600 locations through TV/antenna/satellite/cable/streaming platforms, as well as over 800 radio stations across the country. In May 2024, FRC launched the Stand Firm app—a cancel-resistant platform for like-minded individuals to find community, stay grounded in Scripture, and follow the news from trusted sources. These efforts form the foundation of an even broader expansion that is planned into broadcast, video, and digital content.
ABOUT THE ORGANIZATION’S CULTURE
Family Research Council is a trusted voice for those identified by George Barna as Spiritually Active, Governance Engaged Conservatives (SAGE Cons)—individuals who value human life, strong families, and religious liberty. FRC is known for its well-grounded public policy positions, which are rooted in Scripture, guided by the Holy Spirit, and aimed at shaping a culture aligned with a biblical worldview.
The organization operates in a fast-paced environment, responding to news as it unfolds in real time. As a result, the team is hardworking, responsive, and adaptable—unafraid to engage with the chaos of the world around them. This dynamic closely mirrors the broader culture of Washington, D.C., and, as such, presents some internal communications challenges that FRC is actively working to improve. The organization is blessed with strong relationships in Washington and, depending on the current administration, enjoys significant access to key newsmakers and decision-makers within both the executive branch and on Capitol Hill.
FRC fosters a family-friendly, spiritually grounded workplace culture where everyone is united around a common mission and deeply believes in the importance of their work. It is grounded in the understanding that God is ultimately in control. The team is composed of talented, experienced, and passionate individuals. Leadership is both flexible and supportive, while maintaining high expectations for excellence. Many staff members form lasting friendships beyond the workplace, and the organization boasts a notably low turnover rate—with many employees having served for over a decade.
OPPORTUNITIES & CHALLENGES
FRC is excited about the future as it continues to grow and increase its visibility, standing alongside those who champion faith, family, and freedom in the public square. Given the nature of this work, the ideal candidate must, first and foremost, be called to this ministry and be spiritually prepared to face opposition. Additionally, they must be able to operate effectively in a fast-paced environment, prioritize strategically, and pivot quickly when urgent issues arise. This individual should be confident and capable of responding both proactively and reactively, all while remaining humble and discerning.
This role offers the opportunity to leverage strengths as a cross-collaborator and communicator who is spiritually mature, seasoned, innovative, relational, and a natural bridge between teams. With approximately 75% of the role focused on development and 25% on marketing, there is significant opportunity to shape and execute strategy while ensuring alignment across the organization. The ability to both develop and clearly communicate strategy to team members, stakeholders, and key leaders allows this individual to influence outcomes and advance a shared vision. The primary challenge lies in navigating organizational complexity and balancing deep development work with the agility required for marketing initiatives, consistently translating complex strategy into clear, actionable direction that resonates with audiences passionate about faith, family, and freedom in public policy and culture from a biblical worldview.
POSITION DESCRIPTION
Position Title: Vice President of Development & Marketing
Location: Washington, DC
Reports to: CFO and VP of Administration
Reporting Structure: Four (4) Direct reports, but responsible for team of ten (10)
JOB OVERVIEW
The Vice President Development & Marketing is responsible to lead FRC’s fundraising plan, strategy and execution alongside FRC’s marketing efforts to help grow our national influence and partner base. This role oversees a dedicated professional fundraising team who focus on all giving levels in a multi-channel fundraising environment. This role also develops and builds an effective marketing program across channels to effectively share FRC’s vision, mission and programs. Strong administrative skills are essential in this role and attention to detail, grounded in relational strengths, while working in a collaborative work environment with other departments.
RESPONSIBILITIES
Development Activities (approximately 75% of time)
Develop and execute an annual fundraising plan to regularly achieve and exceed budget goals.
Lead and organize the team and roles towards maximum fundraising impact in a multi-tasking fast paced environment.
Analyze trends, both internally and externally, to develop strong fundraising plans to effectively increase the partner base and donor dollars.
Exhibit strong communication skills, from developing plans to administering processes, to increase fundraising success.Develop and lead the annual fundraising plans and multi-channel campaigns towards ongoing increased giving and engagement.
Oversee and manage the development and marketing budgets to maximize dollars for ministry growth and expansion.
Oversee the current Development and Marketing team.
Drive strategy for direct response marketing including direct mail, digital, and acquisition.
Drive strategy for major donor development and retention including communications, events, and prospecting.
Hire and train staff to grow in fundraising skills to continue to expand the program.
Provide hands-on administration for daily operations.
Marketing Activities (approximately 25% of time)
Develop and lead a collaborative, cross-functional marketing team to maximize communication channels to achieve marketing goals and organizational growth.
Develop a dynamic marketing plan to communicate FRC’s mission/vision in compelling ways to attract people to engage with FRC’s work.
Work creatively to identify new opportunities to present FRC’s work to current and new groups of people.
Provide marketing expertise and insights into current marketing trends to maximize outcomes and make data driven decisions.
Identify audience segments to effectively meet partner/constituent needs
Financial Responsibility
Manage individual and Development and Marketing department expenses and budget
Approve Purchase orders and timecards
Approve Development expense reports
Advise donors and prospects about FRC financial needs
WHO THIS POSITION WILL COLLABORATE AND COMMUNICATE WITH:
External: Donors, supporters and prospects; other like-minded organizations; Para church organizations, business organizations
Practically speaking, you'll be involved with thanking donors, donor cultivation, event participation, issue education, advising and gift solicitation.
Internal: Executive and Senior staff; Finance and Administration, Constituent Services, Information Systems, Human Resources, and other FRC departments in the DC, MI, LA offices
This will involve daily and weekly information sharing, progress reporting, advising, event planning and resource requisitions.
REQUIRED KNOWLEDGE, SKILLS & ABILITIES (KSAs)
Bachelor’s degree required; prefer degree in field of business, sales, marketing, communications.
Minimum of five (5) years leadership/management experience
Minimum of seven (7) years development and marketing experience
Development Expertise in donor acquisition, retention, and prospecting; major donors, mid-level donors, foundations, planned giving, events, direct response (including direct mail, digital, and telemarketing)
Marketing Expertise in email marketing, paid ads, website conversion and retargeting, SEO
CFRE and other marketing related certifications preferred
Spiritual Leadership and a commitment to a traditional Judeo-Christian worldview and aligned values
Proven experience in written correspondence and public speaking
Ability to develop a high performing team
Ability to maintain positive relationships with individuals from a wide variety of backgrounds, including individuals of affluence and influence
Must be self-starter, self-directed, highly motivated, results oriented, and a team player
Ability to write copy/edit for a variety of fundraising efforts.
Ability to make decisions and solve problems in a fast-paced, high-pressure environment.
Ability to multi-task various projects towards successful completion.
Travel Requirements - Ability to travel as needed.
Familiarity with politics, cultural issues, etc. a plus.
Attention to detail is an important function of the role to ensure quality assurance at every level of department efforts.
Proficient in use of Windows
CALLING
FRC seeks to approach all things from a biblical worldview. This includes how each team member approaches their work, as if they are doing it unto the Lord (Col. 3:23). They want their work to be more than simply the product of a job, they want it to be fully in step with God’s calling. Your personal calling should reflect our higher calling as servants of Jesus Christ in all things. They seek to serve both their constituents and their colleagues in manner that brings glory to God (1 Cor 10:31), using the talents He’s gifted you with towards this end. Therefore, they seek team members who share this calling and its vision of higher service to Christ and to others, and who conduct themselves in a manner that aligns with FRC’s Statement of Faith and is not contrary to FRC’s mission and vision.
COMPENSATION & BENEFITS
Salary: Commensurate with experience and size of organization.
Benefits Package: FRC offers a comprehensive benefits plan covering medical, dental life insurance, STD, LTD, matching 403(b) plan and education reimbursement.
Travel: 20% if local to Washington, DC; more if located outside the metro area.
PTO: Twenty-one (21) days, accrued in a year’s time, plus eleven (11) paid holidays.
Relocation: Yes, negotiable.
ABOUT THE AREA
Washington, DC is a place where ambition meets everyday livability. Beyond the iconic monuments and world-class museums, the DC area offers vibrant neighborhoods, tree-lined streets, and an energy driven by ideas, culture, and diversity. Residents enjoy a strong job market across government, tech, healthcare, and nonprofits, along with top-rated schools and universities. Weekends can mean kayaking on the Potomac, exploring farmers markets, catching live music, or dining at some of the country’s most exciting and well-known restaurants. With excellent public transit, walkable communities, and easy access to both East Coast cities and nature, the DC area delivers a dynamic lifestyle that feels both globally connected and comfortably close to home.
To learn more about the work of Family Research Council, please visit their website at www.frc.org.
If, after prayerfully reviewing this information, you sense this role and organization could be a good fit for you, please click on the APPLY NOW button below. If you know someone who may have an interest, please use the social media share and email buttons at the top.