Pulse Evangelism is a prayer and evangelism movement on mission to Make Jesus Known. The ministry aims to bring the hope of Jesus to the next generation—whether it’s through live events or livestreams, local revival gatherings, raising up leaders, or creating digital resources—believing that this generation needs Jesus and that we, as believers, cannot afford to be silent.
The Director of Marketing and Growth will oversee the planning and execution of digital initiatives and creative assets, ensuring alignment with Pulse’s mission to Make Jesus Known. Acting as bridge between vision and execution, this leader will provide strategic direction for the Digital Evangelism and Creative (DEC) Team, while working closely with the Vice President of Marketing, Director of Projects, and the Director of Marketing and Communications to drive organizational health, streamline operations, and deliver measurable results across platforms, channels and departments.
The DEC Team focuses on visual branding, digital-first strategies, creative media production, and platform-specific engagement—developing creative assets, running digital campaigns, and leveraging user-generated content to amplify Pulse’s evangelistic vision. Through innovative digital experiences, the DEC team resonates with younger audiences while remaining true to Pulse’s mission. While the DEC team leads digital innovation and creative development, the Marketing/Communications function ensures integrated messaging, branding, and public-facing consistency. This Director of Digital Media and Creative will lead, manage, and develop a high-energy team of passionate young professionals.
ABOUT THE ORGANIZATION
Pulse Evangelism (Pulse) aims to bring the hope of Jesus to the next generation — whether it’s through live events or livestreams, local revival gatherings, raising up leaders, or creating digital resources. In 2006, Founder and President Nick Hall wrote a paper about how to reach his generation with the Gospel. The paper went viral and exploded into a student-led movement that reached 8,000 students on his college campus. Since then, over 330 million people around the world, and nearly 2 million have responded to Jesus through their initiatives.
Pulse wants to see the Gospel spread, God’s Word engaged, and disciples multiplied through live events, digital ministry, and training for young evangelists and leaders.
THE PEOPLE OF PULSE
Follow Jesus, live faith-forward, and are in agreement with the Pulse mission, Statement of Faith, and Core Values.
Passionate about evangelism and making it relevant to all.
Pursue and exceed objectives, going for excellence, not easy.
Model Christian integrity and are hard workers with grit.
Show agility by adapting and reassessing new situations quickly.
Good stewards of our resources, maximizing our time, talent, possessions, and wealth.
Prioritize the diversity of “every tribe, tongue, and nation” (Revelation 7:9) on our team.
CAMPAIGNS AND INITIATIVES
Evangelism Campaigns
As a culture, we have become increasingly loud about everything except Jesus—yet this generation needs Him now more than ever. Pulse is on mission to put Jesus at the pulse of a generation through large and small live events around the world.
Digital Ministry
GenZ now spends more time on internet-connected devices than any generation in history. Pulse is bringing the message of Jesus to them by developing digital content and resources — tools that will help this generation grow in their relationship with Jesus and share Him with others.
Training & Multiplication
Pulse is at the forefront of a new movement of Jesus followers who are ready to bring revival to their generation. Their greatest success is found in raising up young leaders who are equipped to multiply.
Kingdom Partnership
Pulse is uniquely positioned as a bridge—trusted by older generations, but with a voice that resonates with the next generation. Pulse facilitates catalytic partnerships and events, joining with others to pursue a movement of unity and authenticity.
Pulse has shared the message of Jesus with 330,000,000 people since its founding in 2006.
OPERATIONS, OFFICE & MINNEAPOLIS
Pulse is led by seven-member Board of Directors, founder Nick Hall, Vice President of Finance & Operations, Wes Oren, Vice President of Marketing, Matt Knisely and Vice President of Training and Education, Laurel Bunker who make up the Executive Team. There are currently 47 staff, and the organization’s budget for FY24 is just over $12.5 million.
In 2019, Pulse moved into a new office space in the heart of downtown Minneapolis, a city that boasts a metro population of 3.6 million, 16th largest in the USA. Pulse’s heart for this space is that it would become a training ground for pastors and young leaders around the world. Just as Minneapolis served for many years as the headquarters for Billy Graham, so they hope once again to make the Twin Cities a global center for evangelism.
Having just been named the happiest city in the U.S., Minneapolis has an innovative economy that touches a breadth of industries from software to renewable energy. The Twin Cities, consisting of Minneapolis and St. Paul in Minnesota, offer a dynamic mix of urban culture, outdoor activities, and sports enthusiasm. For visitors and residents, there’s always something to do—from exploring world-class museums like the Walker Art Center to enjoying outdoor activities on the Chain of Lakes or in the nearby parks.
The area is known for its lively arts scene, excellent dining, and local breweries. Sports enthusiasts can cheer for professional teams like the Minnesota Vikings (NFL), Minnesota Timberwolves (NBA), Minnesota Twins (MLB), and Minnesota Wild (NHL), with the state's love for sports evident in its passionate fanbase. The median home price in the Twin Cities area is currently around $350,000, though this can vary significantly depending on the neighborhood and proximity to downtown areas. The region's diverse housing options make it an attractive place for families, young professionals.
OPPORTUNITIES & CHALLENGES
The current culture at Pulse, as described by their team, is both healthy and excited about the future. The work environment is casual yet fast-paced and interactive, driven by a young and passionate team. The organization is deeply committed to prayer and mission, starting each day with worship and prayer, fostering a strong sense of unity. The team operates in a hybrid work model from their beautiful headquarters in downtown Minneapolis.
Pulse is well-respected both locally and globally within the evangelism ministry space, earning trust due to their passion, strong partnerships, and consistent donor support. The organization is uniquely positioned as a bridge—trusted by older generations while resonating deeply with younger ones. Pulse continues to drive a movement centered on unity and authenticity.
The Director of Marketing and Growth will need to thrive in this dynamic and rapidly evolving environment. This role demands someone who can adapt quickly, pivot when necessary, and lead with vision and clarity. To succeed, the person in this role must be passionate about the power of the Gospel and have a heart for reaching the next generation. Desirable traits include excellent communication skills, high capacity for learning, a strategic mindset, and strong leadership, diplomacy, and collaboration abilities.
They must not be intimidated by ambitious “God-sized” visions and goals. Instead, they should be able to flourish in a young, fast-paced setting, be resourceful in overcoming challenges, and have unshakable faith in God's ability to accomplish great things. Above all, a deep love for Jesus is essential. This is an exciting opportunity to make a significant impact within a fast-growing ministry dedicated to leading a generation to Christ.
POSITION PROFILE
Title: Director of Marketing and Growth
Reports To: Vice President of Marketing
Direct Reports: Art Director, Graphic Designer, Production Design, Videographer, Digital Manager, and Social Media Coordinator
Position Location: Minneapolis, MN
Strategic, results-driven people leader, with a proven track record in digital marketing and creative direction. This role is pivotal in shaping Pulse’s digital-first presence and maximizing its creative impact while fostering a culture of collaboration, innovation and excellence. The Director of Digital Media and Creative will oversee the planning and execution of digital initiatives, creative assets, and systems, ensuring alignment with Pulse’s mission to Make Jesus Known. Acting as bridge between vision and execution, this leader will provide strategic direction for the Digital Evangelism and Creative (DEC) Team, while partnering closely with the Vice President of Marketing, the Director of Projects and the Director of Marketing and Communications to drive organizational health, streamline team operations, and deliver measurable results across platforms, channels and departments.
Partner with the executive leadership team to shape multi-year digital and creative strategies, ensuring that short-term campaigns build toward Pulse’s long-term vision to Make Jesus Known. While day-to-day project management is handled by a dedicated role, the Director of Digital Marketing and Growth must ensure alignment between the creative/digital team and overall organizational priorities. This includes collaborating closely with the project manager on scoping, prioritization, and timelines to keep campaigns on track.
The Director will help shape the creative strategy, provide feedback on resource allocation, and foster open communication so that each initiative supports Pulse’s mission. Lead, manage, and develop a high-energy team of passionate young professionals: Provide guidance and mentorship to support their growth, helping them channel their enthusiasm productively while navigating the emotional dynamics that come with their drive. Foster an environment of trust and open communication to ensure both personal and professional development.
Responsible for people management, digital media strategy, branding, and creative direction, with expertise across websites, social communities, video, and digital application. They will optimize marketing strategies, channels, and tools to achieve organizational objectives. With a strong ability to manage visual identity and cross-functional collaboration, they will oversee the strategic planning and execution of both print and digital assets, fostering a high-performing, organized, and scalable team.
CORE COMPETENCIES AT PULSE
Great communication skills that will benefit you and your internal and external relationships.
An ability to serve well on a team but also comfortable working independently.
Teachable and able to pick up on new ideas, processes, and procedures quickly.
Able to balance the overall goals and objectives while also paying meticulous attention to detail.
Organized and able to plan and manage multiple projects simultaneously.
Willing to take initiative when you see a task that needs to be done.
Digital knowledge, experience, or ability to learn technology (we use MacOS) and systems for project management, event planning, and CRM.
Servant heart and attitude, ready to help wherever and whenever needed.
ROLE-SPECIFIC COMPETENCIES
Direct project planning, scheduling, and management for multiple campaigns, ensuring timely execution and effective onboarding and training for the project management platform.
Ensure a seamless and engaging user experience across visual and digital touchpoints by implementing testing protocols, conducting research, and analyzing data to identify opportunities for optimization in collaboration with cross-functional teams.
Lead the strategy and management of social media platforms and websites, driving engagement with target audiences in collaboration with the marketing team to meet objectives and assess performance.
Oversee the coordination and optimization of organic media for the company portfolio, working with the marketing team to align creative direction and manage vendor relations in support of organizational goals.
Collaborate with the finance team to track and manage digital and creative budgets, ensuring cost-effective solutions and alignment with organizational priorities.
Manage the use of data analytics tools to track, analyze, and report on key performance indicators for organic digital marketing initiatives, providing actionable insights and strategies to enhance performance, engagement, and growth.
Manage and enhance online content, optimizing for SEO and utilizing Google Analytics to improve content visibility and user engagement.
Stay current on industry trends, emerging technologies, and best practices in digital marketing, sharing insights with marketing teams to foster continuous improvement and maintain a competitive edge.
Promote a culture of innovation, experimentation, and collaboration.
Develop, refine and implement scalable systems for project intake, prioritization, and execution, ensuring long-term efficiency and alignment with organizational goals.
Lead, manage, and develop the Digital Evangelism and Creative (DEC) team, creating a healthy culture that prioritizes collaboration, growth, and high performance.
Hire and manage contractors for creative and digital media projects when external support is necessary, balancing internal workloads to maintain efficiency.
Oversee and manage all creative subscriptions for Communications and Creative teams, ensuring access to necessary tools and resources for optimal performance.
Implement strategies to leverage user-generated content (UGC) for digital campaigns, amplifying storytelling and engagement.
Establish a robust KPI framework to measure performance and impact across digital and creative initiatives for EOS.
KEY SUCCESS METRICS
Achieve a 90% Brand Consistency Score (BCS) in quarterly creative audits, ensuring all visual assets (digital or print) adhere to master brand and approved style guidelines, logos, color palettes, and messaging.
Achieve an 8–12% click-through rate (CTR) across email and social campaigns by refining creative assets, optimizing calls-to-action, and implementing targeted A/B tests.
Attain >4% engagement rate benchmarks for core content.
Maintain consistent >9,146 engagement reach for primary content per core post
Additional Responsibilities
Personal and team development opportunities presented by Pulse leadership.
Assisting and performing all other duties as assigned.
Travel may be required.
EXPERIENCE & EDUCATION
5+ years experience leading, developing, and supervising teams, vendors, and contractors, with a proven ability to collaborate across functions to deliver strategic outcomes. Fluency in multiple media formats—print, digital, photography, video, and social media—is required.
5+ years of project management experience, including executing multi-platform media plans, overseeing digital marketing initiatives, and building scalable systems to support growth.
Demonstrated experience in digital marketing strategies, including SEO, content marketing, and social media, with expertise in analytics tools such as Google Analytics.
Skilled in project management with the ability to plan, schedule, and handle multiple design projects for various campaigns and hit deadlines.
Experience in Adobe Creative Suite and other creative software tools, with strong attention to detail and a commitment to excellence in design and content creation.
Familiarity with industry-standard software and platforms (e.g., project management tools such as Asana or Monday.com, analytics platforms like Google Analytics, and creative tools like Adobe Creative Suite), CRM platforms like HubSpot and Salesforce enabling efficient collaboration and output.
Degree in communications, marketing, multimedia arts, or a related field preferred. Equivalent professional experience will be considered.
Strong attention to detail with a commitment to excellence in design and content creation.
Ability to work independently with little supervision and in a team environment.
A servant-hearted attitude, serving as a team player with the ability to work independently or collaboratively in a fast-paced environment.
Experience working with diverse teams and audiences, with a sensitivity to cultural contexts and an ability to create globally resonant content.
COMPENSATION & BENEFITS
Salary: $100–120,000 annually, depending on experience.
Benefits: Medical (also covering spouse and dependents), vision, dental, STD, LTD, life and AD&D insurance.
Vacation: Fifteen (15) days, paid holidays
Hybrid Work Schedule: Monday, remote and potentially another day approved by management.
To learn more about the ministry of Pulse, please visit their website at www.pulse.org.
If, after prayerfully reviewing this information, you sense this role and organization could be a good fit for you, please click on the APPLY NOW button below. If you know someone who may have an interest, please use the social media share and email buttons at the top.