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Marketing Manager

WILSON HILL ACADEMY

Remote

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Wilson Hill Academy (WHA) is a for-profit online school serving grades 4–12 that exists to provide college-bound students with a classical Christian education founded upon and informed by a biblical worldview; equipping them to know, love, and practice that which is true, good and beautiful, and preparing them to live obedient, fruitful lives in the service of God and man.


Their new Marketing Manger will be responsible for oversight of all sales, marketing and communication activities at WHA and will serve on the Leadership Team.

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ABOUT THE ORGANIZATION

Wilson Hill Academy LLC was founded in August 2013, with their first classes beginning in September 2014 for 350 students. They are a classical Christian school offering classes for students in grades 4–12. The academy has grown steadily, having just completed their 8th year and now have over 1,300 students taking 3,200 classes. The budget for the 2021-22 school year is just under $3.2 million, and a $3.6 million budget is planned for the next school year. Of their 63 total employees, 24 are full-time. Most employees work remotely, with 26 living in Texas while the remaining live in other states and several foreign countries.


Each year, the academy’s students can be found in nearly every U.S. state and territory, and around the worldin countries such as Canada, the United Kingdom, Bermuda, the Channel Islands, Netherlands, Germany, Greece, Jordan, United Arab Emirates, Abu Dhabi, Indonesia, Australia, Thailand, Korea, Japan, Mexico and Peru.

 

Wilson Hill’s founders, Bob and Nancy Donaldson, have been involved in education together for 30+ years and have a long history in classical Christian education. They saw both a need and an opportunity to serve children who may not have many other viable options for equipping educated and thinking Christians to go out into the world well-prepared.


About a third of the students take a “full load,” which is defined as four or more classes per semester. Others utilize WHA to supplement homeschool, learning groups, or other online learning. This past school year (Labor Day through Memorial Day), elementary students made up ~20% of the student body, middle school ~30% and high school ~50%.


WHA’s pursuit of knowing, loving and practicing what is true, good and beautiful stems from their three loves: God, subject and student.


Love God.

WHA provides an education anchored in a biblical worldview with a recognition that truth, goodness and beauty are absolutes rooted in the triune God of Scripture.


Love the subject.

As a classical Christian educator, creating lifelong learners is integral to their mission. Both in and out of the classroom, WHA aims to encourage each student to think critically, solve problems, and articulate thoughts and ideas. Additionally, their rich and thoughtfully sequenced curriculum prepares students to succeed at the university level.


Love the student.

The relationships between the teachers and students are fundamental to education. WHA’s master teachers strive to equip each student to understand the world and their place in it. As the parents’ educational partner, they’re committed to building a learning environment where each child thrives and where his/her unique skills are celebrated and cultivated.


WHA’s faculty is dedicated to partnering with parents to engage their student with a rich and thoughtfully sequenced education anchored in a biblical worldview. All of their courses are designed to train students to become critical thinkers and explore God’s revelation across subjects. Through great literature, students wrestle with questions like, how can there be a good God if there is so much evil in the world? Studying science reveals the intricacy of God’s design and compels all of us to be good stewards of His creation, while the study of rhetoric and logic trains our minds to be ready to defend our faith.


WHA’s proven graduation track positions qualified students for higher education and helps them distinguish themselves in the admissions process. The academy is fully accredited by SACS CASI, a division of COGNIA, which validates students’ hard work in the eyes of universities worldwide. Students can sign up for one class or take an entire course load. Wilson Hill also offers AP classes and summer courses.


WHA’s master teachers not only love God and love their students, they are also passionate about their disciplines and gifted at bringing subjects to life. The relationships between each teacher and student are fundamental to education. That’s why they seek to foster a nurturing classroom environment. WHA believes that’s where learning flourishes best.

HOW THEY ACCOMPLISH THEIR MISSION

Western classical education is a centuries-old tradition of training students to engage with the world critically. Instead of lecture-based teaching resulting in short-term memorization to pass an exam, a classical approach emphasizes discussion and reasoning for the purpose of owning material in a larger context. The goal is to teach students how to think, not just what to think.

 

When a classical education is paired with a biblical worldview, students have a framework to view the world holistically. Subjects aren’t siloed; history, science, math, and language are interconnected and point back to divine creation and design. At its core, a classical Christian education is a pursuit of all that is true, good and beautiful with the recognition that truth, goodness and beauty are absolutes rooted in the triune God of Scripture. Additionally, classical Christian educators value discipleship and building relationships with their students in order to foster an environment for both spiritual growth and academic success.

 

This type of learning environment also creates room for individuality and allows teachers to more effectively recognize and support their students’ unique learning styles. The emphasis on reasoning and understanding content instead of simply memorizing equips students to become lifelong learners and live purposefully for the Kingdom of Christ in college and beyond.

 

Classical education comprises three learning stages known as the Trivium—grammar, logic and rhetoric. Each stage builds to the next, corresponding with a different level of student development.

 

Classes are scheduled twice weekly via Zoom for 85 minutes each—either Monday and Wednesday or Tuesday and Thursday—and average 20–25 students each. They feature interactive discussions and breakout rooms as well. New parents are taken through an onboarding process, and classes are scheduled and managed using the Canvas Learning Management System. Curriculum and college advisors are also available to high school students to help ensure they are well-prepared for graduation and, for most of their graduates, the college experience. To learn more about their academic and course of study, click here.

 

Virtual school does not mean a lack of community. WHA students enjoy a deep connection with their fellow students and participate in many of the same activities as their peers at brick-and-mortar schools. At Wilson Hill, students are divided into four houses with unique mascots, Bible verses and colors. Houses compete against each other in games and competitions to earn points and take home an end-of-the-year trophy—and bragging rights!

 

Throughout the year, students have the chance to go on trips together and attend an end-of-year, multi-day community gathering and graduation celebration. Whether students live on a farm or in a big city, they bond over their shared school experiences, building life-long friendships that are renewed each year as they get together in person.

 

Students of all ages, faculty, and their families gather annually for the ultimate family camp and graduation celebration called LINK. This highly anticipated, end-of-year gathering is brimming with fun and meaningful experiences, including:

  • Morning family devotions

  • Field day competitions

  • Adventure games

  • Formal awards banquet and dance

  • Special senior activities

  • Senior commencement celebration

 

In summary, WHA’s strength lies in three areas:

  1. Their gifted, qualified teachers and staff who adhere to their core values;

  2. Their committed families who value their product and believe in their mission; and

  3. The purposeful structure and intentional approach that all of their departments and grade levels follow.

ABOUT THE ROLE

Wilson Hill Academy is known by the parents and students it serves for providing high quality classical Christian education through a live, online venue, and for the strong community it fosters.

 

The Marketing Manager is responsible for all marketing and communication activities at WHA. This person should embrace the Core Values of WHA and demonstrate them in all aspects of fulfilling the responsibilities of this position. S/he should have a working knowledge of the tools and processes associated with this department, including HubSpot, the Sandler Sales Model, the Story Brand (by Donald Miller) approach to marketing, blog writing, WordPress website development and maintenance, determining the cost of customer acquisition, using Google Analytics and other tools for analyzing campaigns, social media platforms, and website functionality. This person will be responsible for the implementation (including applicable training) and maintenance of all aspects of WHA branding throughout the organization, and the position requires an excellent grasp of correct English grammar and an ability to communicate well.

 

The ideal candidate may currently be serving as a Digital Marketing Manager and demonstrates experience in serving either the Christian market or education field (or both). Terms that best describe this person are humbly competent, able to make decisions after taking appropriate input, able to delegate, complementing the direction that has been established, respectful, genuinely encouraging but willing to correct underperformance, and a learner of ‘all things Wilson Hill’. S/he will already be known as a Manager, Relational, Team Developer, and Creative/Innovator, and will have a deep understanding of digital marketing, especially the Story Brand approach to marketing and how to analyze sales and marketing statistics.

JOB DESCRIPTION

Title: Marketing Manager

 

Location: Remote (headquarters are in Austin, Texas)

Reports to: President

Direct Reports: Marketing Assistant, Communications Coordinator, Social Media Coordinator, three Sales Associates and their outside marketing agency.

 

POSITION SUMMARY

The Marketing Manager for Wilson Hill Academy is responsible for overseeing all activities related to Admissions and Recruitment that result in meeting or exceeding annual goals for lead generation and course registrations for the healthy growth of the school. The student and family experience begins with awareness of Wilson Hill Academy, which leads to an initial contact that leads to official enrollment. This role reports directly to the President.


The Marketing Manager complies with all employee policies and other policies of WHA, as set forth in the Company Agreement, Policy Manual, and other primary and secondary governing documents, as the same may exist from time to time.


The Marketing Manager accepts without verbal or mental reservations the Purpose, Mission, Philosophy, Core Values, Doctrinal Statement, as well as the vision and educational philosophy of WHA, and is committed to upholding them. This includes an understanding and appreciation of the school’s primary Christian nature and classical emphasis based upon an application of the principles of the Trivium as set forth in Dorothy Sayers essay, The Lost Tools of Learning, and interpreted at WHA, and a commitment to implementing this model in practical ways.


JOB RESPONSIBILITIES

  • Generate leads using digital marketing and other strategies to meet or exceed the enrollment goals adopted by the Leadership Team.

  • Employ the marketing strategies outlined in Building A Story Brand by Donald Miller or similar resources to develop or revise our annual Marketing Roadmap that supports all aspects of the Customer Value Journey at WHA.

  • Use relevant analytics to evaluate the success of individual campaigns and to determine Cost of Acquisition and Lifetime Value of a Customer.

  • Work closely with the Sales Team Manager to provide sales qualified leads to the Sales Team so that enrollment goals can be met or exceeded.

  • Work with the Academic Department to develop and execute a strategy to meet re-enrollment goals for current students that fulfills the Ascend through Advocate and Promoter aspects of the Customer Value Journey.

  • Create and execute a plan for re-enrollment of current students for the following academic year in coordination with the Admissions & Recruitment team to meet the re-enrollment goal set by the Leadership Team, which involves nurturing current customers for long-term commitment to WHA.

  • Identify and hire the key roles to accomplish the marketing strategy or engage suitable contractors to fulfill the necessary responsibilities.

  • Recruit and supervise Interns as needed.

  • Implement Hubspot to fully support sales and marketing efforts, with particular attention to capturing accurate data for measuring and reporting digital marketing outcomes.

  • Recommend and execute appropriate market research using surveys and other means of gaining a better understanding of our customers.


JOB REQUIREMENTS

  • Bachelor’s degree in business, marketing, communications, or related field.

  • Experience in marketing and leading a marketing team.

  • Proven digital marketing campaign experience.

  • Effective time management skills and the ability to multitask.

  • Strong copywriting skills.

  • Attention to detail.

  • Proven ability to manage budgets.

  • Professional and proactive work ethic.

  • High competence in project and stakeholder management.

  • Excellent interpersonal, written and oral communication skills.

  • Experience with digital marketing forms such as social media marketing and content marketing.

  • Competency in Microsoft Word, Excel, and Power Point, as well as using Google Drive and Dropbox.

  • Experiencde with HubSpot or other CRM is a plus.


COMPENSATION & BENEFITS

  • Salary: $80-85,000, based on experience.

  • Benefits Package: Company has an Employee Profit-Sharing Bonus plan. No formal benefits package at this time. All employees are eligible to enroll children or grandchildren under our Teacher Child Discount Policy. An HSA option and 401(k) plan are being considered.

  • Vacation: Two (2) weeks the first year with one (1) additional day for each year with the company. Negotiable for senior leadership, depending on experience.

  • Relocation: No relocation required.

  • Travel Expectations: Five (5) times per year, 2-5 days including attendance at the Leadership Team Annual Meeting and LINK, the all-school end of school celebration.